Firef.ly

Firef.ly is your intelligent pocket travel companion that helps plan, journal and re-live all of life’s journeys.

Firef.ly tracks your location to create a journal of your travels (whether holiday or daily), adding in images, videos and checkins to create context. In order to provide intelligent recommendations when you’re out and about, the app contains a city guide for a number of cities (including London, Paris, New York, Singapore, Amsterdam, Rome).

My roles as CTO were (among others):-

• I lead a small team of back and frontend developers to create the application in pure Swift (for the app), and Node.js for server side components. This was a hands-on role, where i acted both as manager and lead developer.
• Working with partners such as Goldsmiths University to help build out our early machine learning algorithms.
• Designing the server-side architecture on Azure with scaling in mind, looking at best practice options for how to deal with potentially huge amounts of data.
• Working with the rest of the leadership team to plan strategy, roadmaps and funding.
• Pitching to investors and partners.