Sainsburysland

AR iPad for Sainsburys

Sainsburysland – an Augmented Reality enhanced application for providing more information on the background of some of the products in Sainsbury’s Christmas range 2012.

An iPad app for a Sainsbury’s event built in conjuction with Physical Pixels.

The app used the iPad camera to recognise the labels on 3 different Sainsbury’s products, then shows information about those products, and allows users to provide their details for further information.

The app in action: